Sunday Night Football — Marc Fisher

The Ask: NBC and the NFL wanted to create hype for the Sunday night game in a big way.
The Solve: We created the Sunday Night Bus. The mobile tour traveled 23k+ miles throughout the country making stops at local landmarks and events.
My Role: Creative direction / Design.

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Microsite: Fans were encouraged to follow the bus via a microsite we created for NBC Sports tracking “yards” traveled. Fans were also prompted to show their team support through a Twitter poll for each Sunday night game. — Microsite: Fans were encouraged to follow the bus via a microsite we created for NBC Sports tracking “yards” traveled. Fans were also prompted to show their team support through a Twitter poll for each Sunday night game.