The Ask: USAA wanted to honor fallen soldiers in a big way.
The Solve: We created the USAA Poppy Wall as an installment in Washington D.C. The poppy wall is a tribute to each of the more than 645,000 U.S. service members lost in the line of duty since World War I.
My Role: Creative direction / concept
THE POPPY CUBE: With the popularity of the wall we created a mobile “Poppy Cube” that traveled to multiple museums and events. Using Kinect Technology, viewers could wave their hand to move the digital poppy flowers to uncover powerful stats for each war.
