The Ask: Our client, The Los Angeles Clippers came to our agency wanting a unique way to help them recruit Kevin Durant.
The Solve: We created a unique pitch unlike any of the other NBA teams. Insights pointed that KD was a big NBA2k gamer so we collaborated with the creators tp put KD in a Clippers jersey to showcase how he would fit into real game situations among some other team highlights.
My Role: Original Concept / Creative Direction.
Packaging: We packaged the presentation into a custom box with an inset iPad. At the time we knew all KD wanted was a ring so we created a custom coffee table book showcasing all the rings from the past years with a placeholder ring at the end with him and the Clippers.
